I helped Amazon Music build its
first livestream platform.
I lead the end-to-end UX, brand, and creative direction for the launch of Amazon Music Live, a first-of-its-kind live concert experience. I drove the product experience from concept to delivery across all Amazon platforms, guiding a multidisciplinary teams to establish a bold, cohesive, and immersive presence that successfully balanced business goals, artist needs, and fan expectations.
Attracting Top Global Artists, Engaging Hundreds of Millions of Viewers
Since its launch, the platform has supported and hosted performances by renowned artists like Kendrick Lamar | Drake | Kanye West | Metallica | Billie Eilish | The Weeknd | Green Day | Doja Cat | J Balvin | Halsey | Snoop Dogg | Kid Cudi | Ed Sheeran | Travis Scott | Olivia Rodrigo | Bad Bunny | Alicia Keys and many more, with hundreds of millions of viewers tuning in for shows and festivals.
The platform provides comprehensive ways for artists to connect with their audience and an engaging platform for customers to discover shows, RSVP, buy merch and watch the live experience.
Planning and designing an end to end live streaming platform, from event discovery to the watch experience and beyond.
Designing a scalable and cohesive livestreaming UX ecosystem that has a unique tone and voice
